Sunday, May 20, 2007

Grand Dames of Emerging Fashion, May You Rest in Peace

By now you must have heard about the recent closing of independent online boutiques Girlshop and Mighty Flirt. Unsung wishes to commend both for being trailblazers in the industry. For bringing emerging designers to the fashionably wretched and bored. For putting independent designers online long before departments stores jumped on the bandwagon.

Grand dames of emerging fashion, may you rest in peace.

In a creative industry like fashion, however, regeneration is key. Incredible new designers are born every day and this cycle, which has been rapidly expanding for a decade, will continue to flourish. It's like the baby boom of independent fashion.

We love this new era. We love that the young and fresh are able to mix with the classic elite. We love that the little guy/gal's chance at success is on the upswing. We love that fashion has become more attainable: that boutique labels are now in large department stores and the current high-low fad at H&M, Target and Gap.

As much as we love the current climate of fashion, to us, true novelty is still hard to find. We still want access to designers before they get into Barneys or Bloomingdales. We want the newest styles before they become the "it" thing; before corporate suits mark up the pricetags and make them inaccessible to so many of the true style-makers.

Unsung is such a shop. We are relentless in searching for the newest, freshest, most creative, innovative, stylish young designers and getting them to you before they become the next big thing. Shop at Unsung and you won't see yourself coming.

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